With the progress of the society, female consumers have gradually become the mainstream of consumption, and the women's wear market is also gradually hot, so what should we know about the environmental analysis of the women's wear market?

Women's clothing manufacturer not only to identify themselves facing all kinds of complicated environment, but also an objective assessment of the changing trends of various environment as well as the opportunities and threats it brings to the enterprise, thus to improve enterprise's marketing management capability, and allow them to effectively develop and maintain target customers deal with and the relationship between the participants and external influence.Therefore, the marketing environment of women's wear has become one of the important dimensions of the strategic composition of various enterprises in China's women's wear market. The analysis and evaluation of the marketing environment of women's wear in China is of great importance for Chinese women's wear enterprises to enhance their competitiveness.